{"id":103757,"date":"2025-10-21T18:41:50","date_gmt":"2025-10-21T16:41:50","guid":{"rendered":"https:\/\/designumacademy.com\/test\/?p=103757"},"modified":"2025-10-21T21:31:00","modified_gmt":"2025-10-21T19:31:00","slug":"cenu-za-krasu","status":"publish","type":"post","link":"https:\/\/designumacademy.com\/test\/cenu-za-krasu\/","title":{"rendered":"Cenu za kr\u00e1su plat\u00ed jin\u00ed"},"content":{"rendered":"
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Cenu za kr\u00e1su plat\u00ed jin\u00ed<\/strong><\/h1>\n

Za kr\u00e1sou se skr\u00fdv\u00e1 slep\u00e1 uli\u010dka ega. Design\u00e9r tvo\u0159\u00ed, investor plat\u00ed \u2013 a u\u017eivatel nese n\u00e1sledky. Odpov\u011bdnost v designu nen\u00ed fr\u00e1ze, ale realita.<\/strong><\/p>\n

V\u00edte, \u017ee Zaha Hadid za\u010dala svou kari\u00e9ru stanic\u00ed hasi\u010d\u016f pro firmu Vitra, kter\u00e1 ale nefungovala a musela b\u00fdt z\u0159\u00edzena jinde v are\u00e1lu?<\/em>
V\u00edte, \u017ee od\u0161\u0165av\u0148ova\u010d citrus\u016f Philippe Starck p\u0159\u00edli\u0161 nefunguje, co\u017e p\u0159iznal s\u00e1m autor?<\/em>
Ano, je to um\u011bn\u00ed, stalo se ikonick\u00fdm, ale nen\u00ed to funguj\u00edc\u00ed v\u011bc (budova).<\/em><\/p>\n

Ka\u017ed\u00fd z n\u00e1s, kdo tvo\u0159\u00edme, si hraje na bohy. Klasick\u00e9 um\u011bn\u00ed \u2013 mal\u00ed\u0159stv\u00ed, literatura, hudba, herectv\u00ed\u2026 nestoj\u00ed p\u0159\u00edli\u0161 pen\u011bz a proto si to ka\u017ed\u00fd m\u016f\u017ee zkusit. Ztrat\u00ed \u010das, n\u011bjakou energii, ale chyby a p\u0159e\u0161lapy nep\u0159ijdou a\u017e tak moc draho.<\/p>\n

Architektura, interi\u00e9ry, design jsou na tom h\u016f\u0159e. Design\u00e9r\/architekt pracuje a tvo\u0159\u00ed za pen\u00edze jin\u00fdch.<\/strong> Mocn\u00ed tohoto sv\u011bta, investo\u0159i, z\u00e1kazn\u00edci jsou ned\u00edlnou sou\u010d\u00e1st\u00ed procesu. Proto se je sna\u017e\u00edme ovl\u00e1dnout, podl\u00e9zat jim, zaujmout. Stoj\u00edme na kraji cesty a stra\u0161n\u011b moc chceme, aby zastavili pr\u00e1v\u011b u n\u00e1s. D\u011blali a d\u011blaj\u00ed to slavn\u00ed (Mies van der Rohe, Le Corbusier\u2026), d\u011bl\u00e1me to i my.<\/p>\n

Tvo\u0159it vizu\u00e1ln\u011b l\u00edbiv\u00e9 je celkem snadn\u00e9. Tvo\u0159it divn\u00e9 v\u011bci, kter\u00e9 maj\u00ed kr\u00e1tk\u00fd \u017eivot (viz nap\u0159. avantgardn\u00ed m\u00f3da) je tak\u00e9 snadn\u00e9. Ale my tvo\u0159\u00edme v\u011bci, kter\u00e9 by m\u011bly slou\u017eit dlouho, roky, desetilet\u00ed nebo mo\u017en\u00e1 stolet\u00ed. A tvo\u0159\u00edme je za ciz\u00ed pen\u00edze, za pen\u00edze lid\u00ed, kte\u0159\u00ed v\u011b\u0159\u00ed tomu, \u017ee to um\u00edme, \u017ee m\u00e1me pat\u0159i\u010dn\u00e9 vzd\u011bl\u00e1n\u00ed a zku\u0161enosti a \u017ee jim usnadn\u00edme \u017eivot.<\/p>\n

Proto je v na\u0161em profesion\u00e1ln\u00edm \u017eivot\u011b d\u016fle\u017eit\u00e9 neust\u00e1le se zlep\u0161ovat, studovat a u\u010dit se z chyb, naslouchat a d\u00edvat se<\/strong> jak to v minulosti d\u011blali (a jak to d\u011blaj\u00ed dnes) jin\u00ed. Sd\u00edlen\u00ed informac\u00ed a zku\u0161enost\u00ed je z\u00e1sadn\u00ed v\u011bc. K tomu pat\u0159\u00ed zkoum\u00e1n\u00ed v\u011bc\u00ed a sv\u011bta a pokora p\u0159ed t\u00edm co bylo, co je okolo a co bude.<\/p>\n

Poko\u0159e a \u00fact\u011b k jin\u00fdm lidem, my\u0161lenk\u00e1m a zku\u0161enostem mne nau\u010dila matematika a astrofyzika. V 15 letech jsem cht\u011bl tyto discipl\u00edny studovat, hodn\u011b jsem \u010detl a po\u010d\u00edtal (tu\u017ekou na pap\u00edr, kalkula\u010dky, po\u010d\u00edta\u010de, ani web neexistovaly). Fascinovaly mne r\u016fzn\u00e9 my\u0161lenkov\u00e9 konstrukce, sv\u011bt matematick\u00fdch d\u016fkaz\u016f a mikrokosmos i makrokosmos, dva propojen\u00e9 sv\u011bty. Hlavn\u011b jsem miloval ten pocit zkusit j\u00edt alespo\u0148 kousek tam, kam do\u0161li velik\u00e1ni p\u0159ede mnou. Kvadratura kruhu, Fermatova v\u011bta, \u010d\u00edslo \u03d5, Fibonacciho posloupnost, Russellovy paradoxy, E=mc\u00b2, sv\u011bty galaxi\u00ed, neutrina\u2026<\/p>\n

\u017dasl jsem s \u00factou nad sv\u011btem a mozky p\u0159ede mnou, a \u017easnu dodnes. A dodnes jsem vd\u011b\u010dn\u00fd u\u010ditel\u016fm,<\/strong> kte\u0159\u00ed mi p\u016fj\u010dovali knihy, trp\u011bliv\u011b pom\u00e1hali hledat \u0159e\u0161en\u00ed, tvrd\u011b kritizovali moje chyby a nenab\u00edzeli jednoduch\u00e1 \u0159e\u0161en\u00ed.<\/p>\n

Z vd\u011bku a poko\u0159e k nim jsem se rozhodl p\u0159ed\u00e1vat zku\u0161enosti a znalosti, kter\u00e9 m\u00e1m. Nehodl\u00e1m si br\u00e1t serv\u00edtky, nebudu se chovat slu\u0161n\u011b. M\u016fj respekt m\u016f\u017eete z\u00edskat jen va\u0161\u00ed vlastn\u00ed pokorou a naslouch\u00e1n\u00edm, jen t\u00edm, \u017ee budete dob\u0159\u00ed. (Vid\u011bli jste film \u201eF1<\/strong>\u201c s Bradem Pittem? Tak o tom to je.)<\/p>\n

Je ka\u017ed\u00e9ho v\u011bc, co si odnese, je ka\u017ed\u00e9ho v\u011bc, co p\u0159ijme \u010di odm\u00edtne. Je mi to jedno, je to va\u0161e cesta. J\u00e1 jsem na t\u00e9 sv\u00e9 u\u017e bl\u00edzko jej\u00edho konce. Ale bez studia \u010dehokoliv kolem n\u00e1s, bez hlubok\u00e9ho pochopen\u00ed, se tv\u016frce nem\u016f\u017ee posunout. Je o tom mnoho knih, mnoho memo\u00e1r\u016f, den\u00edk\u016f \u010di dopis\u016f a vzpom\u00ednek. Kdy\u017e to plat\u00ed pro v\u0161echny jin\u00e9, pro\u010d by to nem\u011blo platit pr\u00e1v\u011b pro mne\/tebe\/v\u00e1s?<\/strong><\/p>\n

Ale zp\u011bt k designu. Nebudu ukazovat to dobr\u00e9, sp\u00ed\u0161 se chci zam\u00fd\u0161let nad chybami, kter\u00e9 vid\u00edm a podn\u00edtit v\u00e1s k diskuzi, co si o tom mysl\u00edte vy.
Proto\u017ee za na\u0161e profesn\u00ed chyby plat\u00ed jin\u00ed.<\/strong><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":103784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-103757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/posts\/103757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/comments?post=103757"}],"version-history":[{"count":0,"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/posts\/103757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/media\/103784"}],"wp:attachment":[{"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/media?parent=103757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/categories?post=103757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designumacademy.com\/test\/wp-json\/wp\/v2\/tags?post=103757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}